E*Trade Canada
Tools: Macromedia Flash, Photoshop, Illustrator
Introduction
E*Trade is an online trading company that has a diversified range of innovative, customer-focused financial products and services. They are constantly promoting their products by holding various campaigns.
Challenge
E*Trade Canada had a campaign that aimed to promote their new pricing model for trading online. They would like to have a short online demo that promotes their new online trading tools as well as their new pricing model. The demo should be appealing to the audience by providing multiple views of their trading tools without showing too much technical details.
Solution
Jacqueline a web designer/developer for the project. She is responsible for transforming the requirements from a creative brief to a working product. The demo is created with Macromedia Flash so that we can create an engaging demo by integrating animation, music, voiceovers, and text. One of the greatest challenges is balancing loading time of the demo and the quality of the screenshots. When the quality of the screenshots is high, the loading time tends to be too long. On the other hand, when the loading time is acceptable, the quality of the screenshots tends to be poor. The problem is solved by tracing some of the screenshots in vector format instead of using the equivalent jpegs. The demo is also split into multiple movie clips, so that the movie is only loaded when required.
This demo also has a French version and it is created with the help of a translator.
*Note: Jacqueline has worked on this project together with the staff at Dunedain Multimedia.
Interactive demo for Power E*Trade.
Another screenshot of the interactive demo for Power E*Trade.